{"id":932,"date":"2012-09-30T17:35:30","date_gmt":"2012-09-30T21:35:30","guid":{"rendered":"http:\/\/wehuberconsultingllc.com\/wordpress\/?p=932"},"modified":"2012-10-31T10:53:32","modified_gmt":"2012-10-31T14:53:32","slug":"comparison-shopping-engines-want-to-compete-with-amazon-start-offering-remarkable-content","status":"publish","type":"post","link":"https:\/\/wehuberconsultingllc.com\/wordpress\/2012\/09\/30\/comparison-shopping-engines-want-to-compete-with-amazon-start-offering-remarkable-content\/","title":{"rendered":"Comparison Shopping Engines: Want to Compete with Amazon? Start Offering Remarkable Content"},"content":{"rendered":"<p>Here is a great post by Trinity Hartman, Managing Editor of <a href=\"http:\/\/www.contentping.com\/\">Content Ping<\/a> that argues that the best way to compete with Amazon is with great content and offers a few pointers on how to improve the content.<\/p>\n<blockquote>\n<p>If CSEs want to compete with Amazon as places where online shoppers go to discover products and compare prices, they\u00e2\u20ac\u2122ll need to improve their content. <\/p>\n<p>\u00e2\u20ac\u00a6<\/p>\n<p><strong>Making Great Content Work<\/strong><\/p>\n<p>Here\u00e2\u20ac\u2122s my advice to CSEs on how they can become go-to sites for product discovery and research:<\/p>\n<ol>\n<li>Obtain outstanding product descriptions <\/li>\n<li>Make room at the product page level for enhanced content (lifestyle images, video, 3D images, magnification, buying guides, etc.) <\/li>\n<li>Pay attention to product page design <\/li>\n<li>Include more consumer-generated content (product reviews)&#160; <\/li>\n<\/ol>\n<\/blockquote>\n<p><a href=\"http:\/\/feedproxy.google.com\/~r\/CPC-Strategy-Blog\/~3\/2r4JN7xZlfU\/\">Comparison Shopping Engines: Want to Compete with Amazon? Start Offering Remarkable Content<\/a>     <br \/>CPC_Andrew     <br \/>Fri, 28 Sep 2012 15:13:06 GMT<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is a great post by Trinity Hartman, Managing Editor of Content Ping that argues that the best way to compete with Amazon is with great content and offers a few pointers on how to improve the content. If CSEs want to compete with Amazon as places where online shoppers go to discover products and &hellip; <a href=\"https:\/\/wehuberconsultingllc.com\/wordpress\/2012\/09\/30\/comparison-shopping-engines-want-to-compete-with-amazon-start-offering-remarkable-content\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Comparison Shopping Engines: Want to Compete with Amazon? Start Offering Remarkable Content&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[100,101],"tags":[144,145],"class_list":["post-932","post","type-post","status-publish","format-standard","hentry","category-comparison-shopping","category-ecommerce","tag-comparison-shopping","tag-ecommerce"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4iN3d-f2","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wehuberconsultingllc.com\/wordpress\/wp-json\/wp\/v2\/posts\/932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wehuberconsultingllc.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wehuberconsultingllc.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wehuberconsultingllc.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wehuberconsultingllc.com\/wordpress\/wp-json\/wp\/v2\/comments?post=932"}],"version-history":[{"count":2,"href":"https:\/\/wehuberconsultingllc.com\/wordpress\/wp-json\/wp\/v2\/posts\/932\/revisions"}],"predecessor-version":[{"id":939,"href":"https:\/\/wehuberconsultingllc.com\/wordpress\/wp-json\/wp\/v2\/posts\/932\/revisions\/939"}],"wp:attachment":[{"href":"https:\/\/wehuberconsultingllc.com\/wordpress\/wp-json\/wp\/v2\/media?parent=932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wehuberconsultingllc.com\/wordpress\/wp-json\/wp\/v2\/categories?post=932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wehuberconsultingllc.com\/wordpress\/wp-json\/wp\/v2\/tags?post=932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}