Here is a great post by Trinity Hartman, Managing Editor of Content Ping that argues that the best way to compete with Amazon is with great content and offers a few pointers on how to improve the content.
If CSEs want to compete with Amazon as places where online shoppers go to discover products and compare prices, theyâ€™ll need to improve their content.
Making Great Content Work
Hereâ€™s my advice to CSEs on how they can become go-to sites for product discovery and research:
- Obtain outstanding product descriptions
- Make room at the product page level for enhanced content (lifestyle images, video, 3D images, magnification, buying guides, etc.)
- Pay attention to product page design
- Include more consumer-generated content (product reviews)
Comparison Shopping Engines: Want to Compete with Amazon? Start Offering Remarkable Content
Fri, 28 Sep 2012 15:13:06 GMT