Here is a great post by Trinity Hartman, Managing Editor of Content Ping that argues that the best way to compete with Amazon is with great content and offers a few pointers on how to improve the content.
If CSEs want to compete with Amazon as places where online shoppers go to discover products and compare prices, they’ll need to improve their content.
Making Great Content Work
Here’s my advice to CSEs on how they can become go-to sites for product discovery and research:
- Obtain outstanding product descriptions
- Make room at the product page level for enhanced content (lifestyle images, video, 3D images, magnification, buying guides, etc.)
- Pay attention to product page design
- Include more consumer-generated content (product reviews)
Comparison Shopping Engines: Want to Compete with Amazon? Start Offering Remarkable Content
Fri, 28 Sep 2012 15:13:06 GMT